Rob Hook - Credence Consultant

Following an energetic and challenging career as an officer in the British Army, I worked at Board level in various service and manufacturing companies, including Gillette.

Experience is one thing, having the knowledge to support it is sometimes quite a different thing. I have gained additional qualifications by earning an MBA from the University of Bath, a Diploma in Marketing and am a full member of the Marketing Society.

I now help clients to win and then maximise long term profitable income streams by developing strategic and tactical marketing initiatives.

Summary of Experience

• Led a pan European cultural change programme following an acquisition

• Designed and implemented a corporate rebranding programme internationally

• Designing leadership development programmes based around the development of the vision statement

• Designing and delivering management and leadership development programmes

• Appraising and mentoring senior executives in their leadership and management roles.

• Conducting company wide reviews to assess the senior managements fitness for role and their competency to grow the company

Finally, I channel some of my excess energy into running half marathons and raising money for worthy causes.

I am also the Business CoPilot! It is a bit of fun that describes how I work. Go here to see my profile www.thebusinesscopilot.com

Credence - our values - Trust, Faith and Belief

Associates

We work with a range of industry experts to help ensure we can deliver the best service possible.

• Branding and design - We use Designation. Their strap line is "Brand & Deliver" which is what they do in spades. Go to their website www.designation.com
  

• Internet Marketing - We use Barnes Graham for all our internet marketing requirements. Nice bunch of very savvy guys that will ensure your website delivers real value. Go to their website www.barnesgraham.com
  

• Communications strategy - a good friend of ours is Peter Brill. Net.Mentor has a unique combination of skills to make sure that you and your organisation make the most of your communication. Go to their website www.net-mentor.com
  

• New Business - finding new business that is profitable and worthwhile is difficult. Peter Hawtin from Brand New Ways has a process that simplifies it and generates real value from the marketing spend. Brand New Way can help you attract new and valuable customers and transform your marketing results. Go to their website www.brandnewwaysme.com

• Marketing - the specialist team at Achieving the Difference are experts at strategic market positioning, brand and market development, and marketing operations. Go to their website www.thedifference.co.uk