Articles of interest from Credence

There is nothing so practical as good theory! According to Ed Schein

We are passionate about dispersing knowledge that is both relevant and helpful.

It might be theoretical or practical - both are useful

The links below are to articles that we feel might give you more guidance or insight into what you might do next.

Here is an interesting article on Creating a Valuable Business by Dr. Alan Rae

If you would like to send us an article for linking to, please email us using the link at the top of the page.

Useful Links

Here is a veritable cornucopia of sound business insights run by my friend Nick Heap

If by some chance you have found this site but live in Holland, then link through to this site for expert advice from Mareen Bartels. She is a Dutch marketing specialist with a BSc in Physiotherapy, working for the medical industry

02.09.2008
DISC - Job Profiling
Job Profiling - an essential tool in attracting and retaining key staff.

02.09.2008
DISC Quiz
See how many you get right?

03.04.2008
The Credence Pitching Process
How to craft the Perfect Pitch

01.04.2008
Sales Pitch Bloopers
Mistakes we all make one time or another

28.03.2008
Credence Top Sales Pitching Tips

28.03.2008
Why are some agencies good

28.03.2008
Benefits of a pitch review

28.03.2008
Other Training

05.09.2007
Sample Diagnostic Workbook
The clearest sign that a business is well led and managed is its ability to deliver consistent, profitable growth. Discover your ability to deliver consistent profitable growth by completing the attached questionnaire.

30.08.2007
Credence-UK Business Model

28.08.2007
Credence-UK Diagnostic Workbook
The clearest sign that a business is well led and managed is its ability to deliver consistent, profitable growth. Discover your ability to deliver consistent profitable growth by completing the attached questionnaire.

03.08.2007
Business writing etiquette
When writing Business Letters and Emails, what are the basic rules one should follow?

03.08.2007
Google Adwords
What is Pay Per Click Marketing? The most popular Internet marketing tool today is a service called Pay per Click (PPC).

03.08.2007
Useful resource centre
Businessballs is a free ethical learning and development resource for people and organizations, run by Alan Chapman, in Leicester, England.