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Home pageWhat to do when you lose a pitch
I was speaking to a creative agency recently that lost a big pitch. They were gutted as they felt th...
Identifying your Target Market
Identifying your Target Market is much more difficult than you think.This came from a contact recent...
The Big Idea versus the Slickest Sales Pitch
Winning a sales pitch is deeply rewarding. It is a form of "thank you" for all the effort that the t...